“Wow”, I couldn’t help but whisper when I came across this book in Paris. What a cryptic title, and what a lavish risographed feast! This is a fantastic, exuberant book, published by the Royal College of Art’s first-year Communication Art & Design students. It’s an investigation of some particular case studies that make graphic design important to understand as a crucial practice in the development of thinking, and it does nothing to understate them. So yes, it’s a mainly red-and-blue extravaganza of many of the things we see in book design these days, but it’s also very serious and not condescending in the way it deals with the subject; so don’t turn up your nose, it’s beautiful and it’s not a nerdy,self-indulgent dissertation.