General Idea. A Retrospective (1969-1994)
Frédéric Bonnet, ed.
- JRP Ringier, Zurich
- 224 p.
Simply put, right after the rather costly box set of the FILE reprints, this is the best book one can buy to grasp the meaning of General Idea, and especially to appreciate its operating strategy. In fact, what’s most striking about the art of GI and what this catalogue has the merit of explaining and illustrating, is the importance of having a plan, setting a stage, spreading the word, taking advantage of what’s already generally incorporated (common sense?) and marketing your practice to make your message relevant. “Miss General Idea is basically this: an idea-framing device for arresting attention without throwing away the key… we are surfacing on the surface of our desires defined by the intersection of differing points of view. Elevated she reigns; idealized she contains; artfully she maintains; dominantly she sustains our interest.”